Key Market Factors




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How long does it take to sell a property?  Some properties sell in a few days, others may take several months.  By recognizing some key factors that influence marketing a home, you can gain significant control over selling time.  The proper balance of these factors will expedite your sale:
 
Location
Location is the single greatest factor affecting value. A neighborhood’s desirability is basic to a property’s fair market value.
 
Competition
Buyers compare your property against others in that neighborhood. Buyers interpret value based on available properties on the market.
 
Timing
Depending on the time in which you are trying to sell, the real estate market may reflect a “buyers” or “sellers” market. This has a lot to do with the economy and its effect on the housing market. Because market conditions cannot be manipulated and you may not be able to control when you need to sell your home; an individually tailored marketing plan of action must be developed for each property to reflect the time in which you are selling.
 
Condition
The property condition will affect price and speed of sale. Optimizing physical appearance and advance preparation for marketing maximizes value.
 
Terms
The more terms available, the larger the market, the quicker the sale and the higher the price. Terms structured to meet your objectives are important to successful marketing.
 
Price
If the property is not properly priced, a sale may be delayed or even prevented. Reviewing the Comparative Market Analysis assists you in determining the best possible price.